48
lego bag
Skip itSoft demand (-17.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$25.11avg listing price — sweet spot $15–$100
Price range
Great$10.54–$57.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Review moat
Good914.42avg incumbent reviews — the moat a new listing must climb
Returns
Good2.9%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$115K$115K/yr · 170K searches
Growth
Bad-17.4%90-day search growth — must beat 0% to launch