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lanolin
Skip itSoft demand (-37.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Market size
Great$1.1M$1.1M/yr · 736K searches
Avg price
Good$14.60avg listing price — sweet spot $15–$100
Price range
Good$6.41–$24.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Review moat
Bad10,095.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-37.2%90-day search growth — must beat 0% to launch