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kyte baby sleep sack 2.5 tog
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$26.14–$70.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$51.26avg listing price — sweet spot $15–$100
Market size
Good$481K$481K/yr · 757K searches
Review moat
Okay1,555.08avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.1%return rate — above 5% kills the launch gate
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price