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kids dandruff shampoo
Skip itSoft demand (-30.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.70avg listing price — sweet spot $15–$100
Price range
Good$3.77–$29.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$236K$236K/yr · 154K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad8,684.47avg incumbent reviews — the moat a new listing must climb
Growth
Bad-30.7%90-day search growth — must beat 0% to launch