46
kids camping cot
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Avg price
Great$74.89avg listing price — sweet spot $15–$100
Market size
Good$581K$581K/yr · 699K searches
Growth
Good+37.2%90-day search growth — must beat 0% to launch
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$13.86–$302.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,821.46avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.1%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale