49
inverted nipple correction
Skip itSoft demand (-27.6% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$20.22avg listing price — sweet spot $15–$100
Price range
Great$6.59–$59.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good1,417.64avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Returns
Okay4.2%return rate — above 5% kills the launch gate
Market size
Okay$123K$123K/yr · 160K searches
Growth
Bad-27.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand