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ikea high chair
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$87.14avg listing price — sweet spot $15–$100
Review moat
Good935.64avg incumbent reviews — the moat a new listing must climb
Price range
Good$39.40–$143.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$311K$311K/yr · 230K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.3%return rate — above 5% kills the launch gate
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price