Skip to content
53

honest overnight diapers size 6

Worth a look

Shows searches that convert (22.7% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 55Growth 31Conversion 100Competition 6Returns 88Price range 95Avg price 95Brand share 0Review moat 45Quality gap 83

Conversion

Incredible22.7%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$42.65

avg listing price — sweet spot $15–$100

Price range

Incredible$27.87–$55.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Market size

Good$379K

$379K/yr · 39K searches

Review moat

Okay2,016.33

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+4.9%

90-day search growth — must beat 0% to launch

Competition

Bad92%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Reviews