42
hockey light
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.07avg listing price — sweet spot $15–$100
Price range
Great$10.47–$83.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great458.28avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Okay3.2%return rate — above 5% kills the launch gate
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.1%90-day search growth — must beat 0% to launch
Market size
Bad$16K$16K/yr · 21K searches