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Skip itSoft demand (-87.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Great253.92avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad$8.42avg listing price — sweet spot $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Market size
Bad$11K$11K/yr · 54K searches
Growth
Bad-87.5%90-day search growth — must beat 0% to launch
Price range
Bad$5.85–$12.51cheapest to priciest tracked listing — scored on the share inside $15–$100