22
hatch rest plus
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$92.51avg listing price — sweet spot $15–$100
Growth
Okay+15.3%90-day search growth — must beat 0% to launch
Price range
Okay$35.60–$211.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.2%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad22,303.67avg incumbent reviews — the moat a new listing must climb
Competition
Bad85%top-5 click share — a locked-up shelf
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$9K$9K/yr · 17K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price