61
happy tot
Launch itA $942K/yr market growing +15.3% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.17avg listing price — sweet spot $15–$100
Market size
Great$942K$942K/yr · 461K searches
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good$1.64–$28.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,841.97avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.3%90-day search growth — must beat 0% to launch
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality