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grosmimi weighted straw
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Review moat
Great248.5avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Great$16.01avg listing price — sweet spot $15–$100
Price range
Good$8.55–$22.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Market size
Okay$172K$172K/yr · 82K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand