30
gold crib
Skip itPrices mostly outside the sweet spot ($114.00–$672.76) — this niche doesn't clear our bar today.
Returns
Good2.9%return rate — above 5% kills the launch gate
Review moat
Good1,374.74avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$287.17avg listing price — sweet spot $15–$100
Market size
Okay$142K$142K/yr · 236K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-19.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Price range
Bad$114.00–$672.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price