53
glow in the dark stickers
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but soft demand (-6.7% this quarter) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,821.48avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$154K$154K/yr · 589K searches
Price range
Okay$3.18–$19.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.28avg listing price — sweet spot $15–$100
Growth
Bad-6.7%90-day search growth — must beat 0% to launch