34
giraffe baby blanket
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$65.34avg listing price — sweet spot $15–$100
Review moat
Good988.77avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.1%return rate — above 5% kills the launch gate
Price range
Okay$9.06–$219.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$180K$180K/yr · 98K searches
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad99%top-5 brand share — brand-locked demand
Signals High Price