48
foldable step stool for toddlers
Skip itA small market ($51K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$30.82avg listing price — sweet spot $15–$100
Price range
Great$10.01–$59.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad15,701.12avg incumbent reviews — the moat a new listing must climb
Market size
Bad$51K$51K/yr · 60K searches