33
fleece crib sheets
Skip itSoft demand (-63.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$18.24avg listing price — sweet spot $15–$100
Price range
Great$10.84–$30.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Review moat
Good1,481.19avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$35K$35K/yr · 90K searches
Growth
Bad-63.3%90-day search growth — must beat 0% to launch