37
fish extender
Skip itSoft demand (-32.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great371.08avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Avg price
Good$12.36avg listing price — sweet spot $15–$100
Returns
Okay4.2%return rate — above 5% kills the launch gate
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Price range
Okay$5.68–$18.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$105K$105K/yr · 356K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-32.6%90-day search growth — must beat 0% to launch