46
extra tall pet gate with cat door
Skip itA small market ($73K/yr) — this niche doesn't clear our bar today.
Avg price
Good$107.99avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Good$36.80–$161.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+18.9%90-day search growth — must beat 0% to launch
Review moat
Bad5,187.53avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.6%return rate — above 5% kills the launch gate
Market size
Bad$73K$73K/yr · 17K searches