51
emf blanket
Worth a lookShows a thin review moat (243 avg reviews), but soft demand (-35.0% this quarter) keeps it on the watch list.
Review moat
Great243.43avg incumbent reviews — the moat a new listing must climb
Avg price
Great$66.24avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.1%return rate — above 5% kills the launch gate
Market size
Okay$228K$228K/yr · 129K searches
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Price range
Bad$12.50–$580.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-35.0%90-day search growth — must beat 0% to launch