56
edge protector
Worth a lookShows a fragmented shelf (top 5 take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great34%top-5 click share — an open shelf
Price range
Great$5.11–$54.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Avg price
Great$15.67avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.5%90-day search growth — must beat 0% to launch
Market size
Okay$159K$159K/yr · 231K searches
Review moat
Bad6,980.83avg incumbent reviews — the moat a new listing must climb