50
door pinch guard
Worth a lookShows no brand lock-in (top 5 brands take 56% of clicks), but soft demand (+0.6% this quarter) keeps it on the watch list.
Brand share
Great56%top-5 brand share — no brand owns this niche
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.35–$29.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.09avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,308.83avg incumbent reviews — the moat a new listing must climb
Market size
Okay$173K$173K/yr · 194K searches
Returns
Okay4.2%return rate — above 5% kills the launch gate
Growth
Okay+0.6%90-day search growth — must beat 0% to launch