42
doona travel bag
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$47.10avg listing price — sweet spot $15–$100
Review moat
Great264.71avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Price range
Great$10.04–$121.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$498K$498K/yr · 114K searches
Growth
Okay+9.2%90-day search growth — must beat 0% to launch
Returns
Okay4.7%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand