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disposable bibs
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Review moat
Good532.5avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.85–$33.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.03avg listing price — sweet spot $15–$100
Market size
Good$396K$396K/yr · 344K searches
Growth
Okay+11.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand