50
dinosaur baby stuff
Worth a lookShows no brand lock-in (top 5 brands take 27% of clicks), but a small market ($49K/yr) keeps it on the watch list.
Brand share
Incredible27%top-5 brand share — no brand owns this niche
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$18.10avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Good$5.91–$121.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,035.42avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$49K$49K/yr · 200K searches
Signals No Dominant Brand