54
diapers size 7
Worth a lookShows a $6.3M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size
Incredible$6.3M$6.3M/yr · 1.3M searches
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$35.43avg listing price — sweet spot $15–$100
Price range
Incredible$16.61–$54.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Review moat
Bad20,147.5avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand