51
daisy wall decal
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but a small market ($27K/yr) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Review moat
Great227.47avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Returns
Good2.5%return rate — above 5% kills the launch gate
Growth
Good+20.7%90-day search growth — must beat 0% to launch
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Price range
Okay$3.05–$22.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.05avg listing price — sweet spot $15–$100
Market size
Bad$27K$27K/yr · 89K searches