41
crib with changing table
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Competition
Great30%top-5 click share — an open shelf
Market size
Good$284K$284K/yr · 593K searches
Review moat
Okay1,567.34avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Returns
Okay3.5%return rate — above 5% kills the launch gate
Avg price
Okay$227.73avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Price range
Bad$51.99–$610.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Signals High Price