36
crib rail
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$61.01avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$386K$386K/yr · 315K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Price range
Okay$17.75–$273.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad8,339.96avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.8%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Returns
Bad8.4%return rate — above 5% kills the launch gate