50
cow lamp
Worth a lookShows beatable incumbent ratings (3.9★), but a small market ($32K/yr) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Incredible72.86avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$19.62avg listing price — sweet spot $15–$100
Price range
Great$10.21–$32.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$32K$32K/yr · 118K searches