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coterie diapers size 4
Launch itA $1.2M/yr market growing +7.5% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great$53.22avg listing price — sweet spot $15–$100
Market size
Great$1.2M$1.2M/yr · 158K searches
Price range
Great$20.06–$118.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good620avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.5%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand