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59

cot sheets

Worth a look

Shows a sweet-spot price point ($18.74 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 44Growth 56Conversion 47Competition 71Returns 82Price range 83Avg price 84Brand share 70Review moat 14Quality gap 40

Avg price

Great$18.74

avg listing price — sweet spot $15–$100

Price range

Great$6.33–$64.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Growth

Good+30.3%

90-day search growth — must beat 0% to launch

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Market size

Okay$233K

$233K/yr · 328K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad24,303.27

avg incumbent reviews — the moat a new listing must climb

Search terms