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cloth diaper liners
Skip itA small market ($121K/yr) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great$18.80avg listing price — sweet spot $15–$100
Price range
Great$8.36–$38.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+9.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,029.4avg incumbent reviews — the moat a new listing must climb
Market size
Okay$121K$121K/yr · 113K searches