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clear baby gate
Skip itSoft demand (-11.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great168.15avg incumbent reviews — the moat a new listing must climb
Avg price
Good$105.95avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Good$448K$448K/yr · 256K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$23.17–$253.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-11.6%90-day search growth — must beat 0% to launch
Returns
Bad6.7%return rate — above 5% kills the launch gate