40
christmas crib sheet
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Avg price
Great$20.12avg listing price — sweet spot $15–$100
Price range
Great$10.46–$35.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good651avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.4%return rate — above 5% kills the launch gate
Growth
Okay+15.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$0$0/yr · 301K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand