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christmas baby blanket
Skip itA small market ($4K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+198.6%90-day search growth — must beat 0% to launch
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Avg price
Great$15.45avg listing price — sweet spot $15–$100
Price range
Good$8.16–$34.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,592.83avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.2%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$4K$4K/yr · 106K searches