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child safety strap locks
Skip itSoft demand (-12.5% this quarter) — this niche doesn't clear our bar today.
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Price range
Great$4.68–$57.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.37avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Okay$145K$145K/yr · 112K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad6,149.19avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.5%90-day search growth — must beat 0% to launch