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cheap baby bottles
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$13.21avg listing price — sweet spot $15–$100
Price range
Good$6.06–$28.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.0%return rate — above 5% kills the launch gate
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$95K$95K/yr · 275K searches
Review moat
Bad5,740.3avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand