45
changing pad liner
Skip itSoft demand (-13.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great$18.46avg listing price — sweet spot $15–$100
Price range
Good$8.80–$32.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Okay$237K$237K/yr · 280K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,962.37avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.2%90-day search growth — must beat 0% to launch