45
car seat
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Market size
Incredible$23.4M$23.4M/yr · 17.4M searches
Competition
Great33%top-5 click share — an open shelf
Returns
Good2.8%return rate — above 5% kills the launch gate
Avg price
Good$170.06avg listing price — sweet spot $15–$100
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Review moat
Bad8,758.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Price range
Bad$10.43–$627.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Signals High Price