38
car seat for 6 year old
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Competition
Great35%top-5 click share — an open shelf
Avg price
Good$108.89avg listing price — sweet spot $15–$100
Returns
Good3.0%return rate — above 5% kills the launch gate
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Okay3,305.32avg incumbent reviews — the moat a new listing must climb
Market size
Okay$118K$118K/yr · 127K searches
Price range
Okay$22.18–$312.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Signals High Price