60
cabinet lock
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Price range
Good$6.03–$39.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.45avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$475K$475K/yr · 841K searches
Returns
Good2.7%return rate — above 5% kills the launch gate
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,790.08avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand