50
by heart baby formula
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$29.54avg listing price — sweet spot $15–$100
Price range
Incredible$23.01–$34.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$998K$998K/yr · 470K searches
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Review moat
Good804avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-14.6%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand