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burts bees crib sheets
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$20.51avg listing price — sweet spot $15–$100
Price range
Great$13.31–$29.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Bad$90K$90K/yr · 152K searches
Growth
Bad-9.2%90-day search growth — must beat 0% to launch
Review moat
Bad15,524.47avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand