35
bottle wipes
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Good$12.29avg listing price — sweet spot $15–$100
Price range
Okay$4.02–$22.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Review moat
Bad8,071avg incumbent reviews — the moat a new listing must climb
Market size
Bad$88K$88K/yr · 45K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand