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bottle nipples
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.0%search→purchase rate — share of searches ending in a sale
Market size
Incredible$3.0M$3.0M/yr · 1.1M searches
Price range
Great$10.13–$41.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.88avg listing price — sweet spot $15–$100
Returns
Okay3.9%return rate — above 5% kills the launch gate
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,550avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad99%top-5 brand share — brand-locked demand