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booster cushion
Skip itA small market ($68K/yr) — this niche doesn't clear our bar today.
Avg price
Great$22.45avg listing price — sweet spot $15–$100
Price range
Great$12.85–$35.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Okay1,603.35avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Market size
Bad$68K$68K/yr · 95K searches