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boho baby
Skip itSoft demand (-17.1% this quarter) — this niche doesn't clear our bar today.
Competition
Great26%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$16.78avg listing price — sweet spot $15–$100
Price range
Good$5.85–$37.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,549.33avg incumbent reviews — the moat a new listing must climb
Market size
Okay$149K$149K/yr · 381K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-17.1%90-day search growth — must beat 0% to launch