42
big bows
Skip itA small market ($58K/yr) — this niche doesn't clear our bar today.
Competition
Great32%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Brand share
Good75%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.15avg listing price — sweet spot $15–$100
Review moat
Bad5,244.55avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$5.46–$16.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$58K$58K/yr · 116K searches